As researchers, we are always searching for marketable research ideas that can impact the world. One of the best ways to achieve this is by tackling the world's most pressing issues. These issues are recognized by reputable organizations such as the United Nations and addressing them can capture the target audience's attention while making a meaningful impact. The first step is to identify the most significant problems facing the world today. Climate change and poverty eradication are two such problems that require urgent attention. Researchers can focus on specific aspects of these problems within their expertise. For example, a researcher with expertise in renewable energy can delve into sustainable solutions to combat climate change, while an economist can explore innovative approaches to alleviate poverty.
Once a problem has been identified, narrowing the scope is crucial. For instance, a researcher focusing on sustainable transportation solutions can further specify the target audience. Are they focusing on personal transportation needs or commercial logistics? By identifying the primary consumer segment, the researcher can investigate their challenges.
To engage with the target audience, researchers must comprehensively understand their needs and aspirations. Conducting focus group interviews, surveys, or direct observations can provide valuable insights into the challenges the chosen consumer segment faces. This hands-on approach ensures that the research is aligned with the real-world problems faced by the target market. Innovation is a continual process, and researchers should assess existing solutions to identify areas for improvement. By addressing the shortcomings of existing solutions, researchers can develop novel solutions or propose enhancements to existing systems, catering to the evolving needs of the Continuing with sustainable transportation solutions, a researcher can evaluate the convenience, affordability, and environmental impact of current micro-mobility options. Are there limitations in terms of infrastructure, safety, or accessibility? By addressing these shortcomings, researchers can develop novel solutions or propose enhancements to existing systems, catering to the evolving needs of the target market.
By taking on the world's most significant problems, researchers can create engaging and marketable research ideas that address the needs of their target audience. Choosing a problem within one's expertise, narrowing down the scope, understanding the target market's challenges, and evaluating existing solutions all contribute to developing impactful research. Through practical examples like sustainable transportation solutions, researchers can connect with readers and inspire them to generate innovative ideas. By channeling our research efforts toward solving global issues, we can make a lasting impact on society while attracting market interest.
In conclusion, by embarking on research endeavors that address the world's most significant problems, researchers can make a tangible difference while capturing the market's attention. Researchers can generate practical and marketable research ideas by selecting a specific problem within their area of expertise, narrowing down the scope, understanding the target audience, and evaluating existing solutions.
Mohd Juraij Abd Rani is a lecturer at Universiti Malaysia Perlis
The views expressed here are those of the author/contributor and do not necessarily represent the views of The Pulse.